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How Do You Think About Makeup? Lipstick , blush & More
By Lisa Hartie, Founder of A Beautiful Woman
Depending on the messages we heard growing up, many of us were taught that makeup was meant to hide what we didn’t like.
Maybe you learned to cover a blemish, disguise redness, or reshape features to fit someone else’s definition of “beautiful.”
But as we grow into confidence, we begin to see makeup differently.
It’s not about hiding — it’s about highlighting.
Makeup can be a playful expression of who you are. It can reflect your mood, your confidence, and your individuality. It can remind you that beauty has nothing to do with age — it’s about energy, joy, and self-celebration.
At A Beautiful Woman, we believe in using makeup to emphasize what you love, not conceal what you don’t.
1. Eyes That Sparkle Naturally
If you love your eyes — and who doesn’t — let them take center stage.
Instead of powdery products that can dull the skin or accentuate fine lines, use cream-based, light-enhancing formulas that bring out your natural glow.
Start with a touch of RougeSilk Blush Stick on your eyelids for a subtle, luminous warmth. The creamy texture melts into skin, adding depth and radiance without heaviness.
Next, enhance your lashes with a lightweight, conditioning mascara that defines without clumping — perfect for softer, more delicate lashes.
Finally, shape your brows gently to frame your face. A tinted brow balm or mousse applied upward and outward lifts the eyes and adds natural structure that stays all day.
2. Lips That Feel as Good as They Look
A soft, moisturizing lip tint can completely transform your look — without feeling overdone.
Try our Soft Coral Lip & Cheek Tint or Dusty Rose, both designed to hydrate while adding a natural flush of color that suits every skin tone.
For extra radiance, tap a hint of EternaGlow Highlighter onto your cupid’s bow and the center of your lips. It catches the light beautifully, creating the illusion of fullness and vitality.
Finish with a sweep of EternaSilk Lip Gloss, a sheer, nourishing gloss that seals in color and moisture with a subtle glow.
3. Skin That Glows from Within
If your favorite feature is your skin (and why not?), focus on keeping it healthy, hydrated, and naturally radiant.
Start with Eternasilk Moisturizer — our best-selling face and body cream made with pure, natural botanicals to soothe and hydrate for a silky, dewy finish.
Then, add a touch of Golden Glow Blush Stick to your cheeks, temples, and collarbone. Blend with your fingertips to create that effortless “lit from within” look.
For a final touch, sweep a dab of Radiant Pearl Highlighter across your cheekbones and under the brows to enhance your skin’s natural radiance — not mask it. then the very popular classic berry rouge is perfect for lips and cheeks, blending seamlessly to deliver a healthy, radiant glow in seconds.
Embrace the Joy of Being You
The most flattering makeup look isn’t about perfection — it’s about authenticity.
When you highlight what you love most about your face, you radiate confidence that no trend can replicate.
At A Beautiful Woman, we believe your beauty was never meant to be hidden — it was meant to be celebrated.
So go ahead, play, experiment, and enjoy being you.
Embrace the Joy of Being You
The most flattering makeup look isn’t about perfection — it’s about authenticity.
When you highlight what you love most about your face, you radiate confidence that no trend can replicate.
At A Beautiful Woman, we believe your beauty was never meant to be hidden — it was meant to be celebrated.
So go ahead, play, experiment, and enjoy being you.
👉 Shop the Pro-Age Collection now and discover how easy — and empowering — beauty can be when you strip away the clutter and celebrate you.
Because at the end of the day…
A Beautiful Woman isn’t about makeup. It’s about confidence
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